| # | Module | Amazon module type | Primary job | Keyword(s) anchored |
|---|---|---|---|---|
| 1 | Hero — Two Balls, Two Jobs | Standard Image & Dark-Text Overlay | Re-state the value-prop large + above the fold | massage ball, spike ball, lacrosse ball |
| 2 | Difference Explainer (Spike vs Lacrosse) | Standard Single Image & Sidebar | Answer the variant-customer question: which ball does what | soft spiky / firm lacrosse / trigger point |
| 3 | Use Cases — Foot · Back · Pilates · Travel | Standard Four-Image & Text Quadrant | Cover the four highest-intent use scenarios | plantar fasciitis, foot roller, small pilates ball, back massage |
| 4 | Comparison vs Alternatives | Standard Comparison Chart (Brand) | Justify the set vs single-ball or tennis ball options | (non-keyword; conversion driver) |
| 5 | Q&A Block (Rufus-Optimised) | Standard Single Image & Highlights | Anchor the 5 Rufus FAQ pairs verbatim from listing-rewrite | safety, use, materials, care |
| 6 | Materials & What's in the Box | Standard Image Header With Text | Materials credibility + reduce "smaller than expected" returns | PAH-free, Phthalate-free, mesh storage bag |
| 7 | The ResultSport Range | Standard Comparison Chart (Brand) | Cross-sell sibling SKUs (kept to ONE module) | brand-anchored |
listing-rewrite.html Phase 3 — already self-checkedRestate the product's single most important value-prop large and above the fold so a shopper who skips the bullets still gets the message.
| Headline | "Two Balls, Two Jobs — Spike Surface Release & Deep-Tissue Lacrosse" (62 chars; limit ~85) |
|---|---|
| Subhead | One textured spike ball for surface tension. One firm lacrosse ball for deeper knots. Choose the firmness, target the muscle. (124 chars; limit ~200) |
| Dimensions | 970 × 600 px (Amazon standard image module width) |
|---|---|
| Format | JPEG, sRGB, ~250 KB |
| Filename | aplus-m1-hero.jpg |
| Background | Soft grey #F4F6F8 with subtle vignette |
| Subject | Both balls + mesh bag, 3/4 angle elevation |
| Type lockup | Headline lockup OUTSIDE the image (Amazon module renders the text layer, not baked into the JPEG) |
| Mobile crop | Tested at 375 px wide; product must remain the focal point |
"Pink spike massage ball and matching smooth lacrosse ball sit on a black mesh drawstring storage bag against a soft grey background."
Answer the variant-customer's first question: "which ball do I use for what?" This is the single highest-value piece of buyer education for a SET product.
| Headline | "Which Ball, When?" (16 chars) |
|---|---|
| Sidebar |
Soft Spike Ball — 6.3 cm Textured surface stimulates circulation while easing surface tension. Best for the arch of the foot, calves, forearms and sensitive areas where direct pressure is too much. Smooth Lacrosse Ball — 6.3 cm Denser, firmer build concentrates pressure into deeper tissue. Best for stubborn knots in the upper back, glutes, IT band and plantar fascia after the spike ball has done the warm-up work. |
| Dimensions | 970 × 300 px (single image, split composition) |
|---|---|
| Format | JPEG, sRGB, ~200 KB |
| Filename | aplus-m2-difference.jpg |
| Background | Off-white #FAF8F5 |
| Subject | Two product silhouettes side by side, equal weight, centred |
| Type lockup | Headline + per-ball micro-labels rendered as Amazon text layer (not baked in) |
"Side-by-side product silhouettes — a textured pink spike ball labelled "Soft Spike" on the left and a smooth pink lacrosse ball labelled "Smooth Lacrosse" on the right."
Cover the four highest-intent buyer scenarios in a single screen. Hits the foot/back/Pilates/travel use cases that anchor the corresponding keyword clusters in kw-workbook.xlsx.
| Headline | "Four Routines that Live in Your Bag" (38 chars) |
|---|---|
| 4 quadrants (each) |
Foot & arch: Roll the spike ball under your bare foot for 60–90 seconds while seated. Ease plantar fascia tightness and post-walk fatigue. Back & shoulder: Pin the lacrosse ball against a wall, lean in, and slowly trace from upper back to rhomboids to release desk tension. Pilates & yoga small ball: Use the smooth ball for spinal mobility drills, hip-circles, and core engagement during floor work. Travel-ready recovery: Both balls + mesh bag = 140 g total. Drop into a gym bag, suitcase or office drawer for between-session work. |
| Dimensions | 300 × 300 px each × 4 quadrants |
|---|---|
| Format | JPEG, sRGB, ~150 KB each |
| Filenames | aplus-m3-foot.jpg · -m3-back.jpg · -m3-pilates.jpg · -m3-travel.jpg |
| Background | Lifestyle settings — natural light; ball + body context clear in each |
| People | Diverse models welcome. Keep faces partially out of frame to focus on the use action. |
"Four lifestyle scenes — foot rolling at home, lacrosse ball against a wall for back release, both balls used in a Pilates floor session, and the set packed into a travel bag."
Justify the set vs single-ball or tennis-ball options at the decision moment. Critical for shoppers cross-shopping a £6 tennis ball or a £8 single lacrosse ball.
| Headline | "How It Compares" (16 chars) |
|---|---|
| Chart columns | Tennis Ball · Single Spike Ball · Single Lacrosse Ball · ResultSport 2-Ball Set |
| Chart rows | Balls included (1 / 1 / 1 / 2) · Firmness range (single / single / single / 2 levels) · Foot suitability (limited / yes / limited / yes) · Back & shoulder (limited / limited / yes / yes) · Surface texture (smooth / textured / smooth / both) · Mesh storage bag (no / no / no / yes) · Materials certification (n/a / varies / varies / PAH & Phthalate free) |
| Feature | Tennis Ball | Single Spike | Single Lacrosse | ResultSport Set |
|---|---|---|---|---|
| Balls included | 1 | 1 | 1 | 2 |
| Firmness levels | 1 | 1 | 1 | 2 |
| Foot suitability | — | ✓ | — | ✓ |
| Back / shoulder | — | — | ✓ | ✓ |
| Mesh bag | — | — | — | ✓ |
| PAH/Phthalate-free | — | varies | varies | ✓ |
| Dimensions | 970 × 450 px (Standard Comparison Chart) |
|---|---|
| Format | Use Amazon's native A+ Comparison Chart module — table is rendered by Amazon, not as JPEG |
| Background | White; ResultSport column tinted soft pink #FDE7EE |
| Column alignment | ResultSport set in the right-most column for "winner" reading direction |
| Compliance | Generic category names only. NO competitor brand names. "Tennis ball" / "Single spike ball" / "Single lacrosse ball" are generic and policy-compliant. |
"Comparison table with four columns — tennis ball, single spike ball, single lacrosse ball, and the ResultSport 2-ball set highlighted in soft pink as the most complete option."
Anchor the 5 Rufus FAQ pairs verbatim from listing-rewrite.html. Rufus retrieves from on-PDP text — keeping the language identical to Phase 3 of the rewrite maximises retrieval match probability.
| Headline | "Common Questions" (16 chars) |
|---|---|
| 5 Q&A pairs (answers ≤ 250 chars) |
Q1. Is this safe to use on the bottom of my foot for plantar fasciitis? A: Yes. The 6.3 cm soft spike ball is sized for arch and heel work — roll it slowly under each foot for 60 to 90 seconds while seated, increasing pressure gradually. Many people include this in a daily plantar fasciitis recovery routine. Q2. What is the difference between the spike ball and the lacrosse ball? A: The spike ball is softer with a textured surface that stimulates circulation, ideal for the soles of the feet, calves and forearms. The lacrosse ball is smoother and firmer, designed for deeper trigger points in the upper back, glutes and IT band. Q3. Can I use these as small Pilates or yoga balls? A: Yes. Each ball is roughly 6.3 cm, similar to a small Pilates therapy ball. Suitable for core engagement, spinal mobility drills and post-yoga release work. Not a replacement for a large 65 cm exercise ball but ideal for small-ball routines. Q4. What are the balls made from? A: Both balls are manufactured from plastics free from PAH (polycyclic aromatic hydrocarbons) and Phthalates, with no glue used in construction. The single-material build has no internal seams or adhesives that can fail under pressure. Q5. How should I clean and store the balls? A: Wipe down with a damp cloth and mild soap after a sweaty session, then air-dry. Avoid soaking, dishwashers or harsh chemicals — these can degrade the plastic. Store at room temperature in the included mesh drawstring bag. |
| Dimensions | 300 × 300 px (left image) within 970 px module |
|---|---|
| Format | JPEG, sRGB, ~120 KB |
| Filename | aplus-m5-qa.jpg |
| Background | Off-white #FAF8F5 |
| Subject | Both balls + mesh bag, neutral product shot |
| Q&A source | Lifted verbatim from listing-rewrite.html Phase 3 — already compliance self-checked |
"Pink spike and lacrosse balls beside a black mesh drawstring storage bag on a neutral off-white surface."
Materials credibility + reduce the "smaller than expected" return driver. Pairs the flat-lay (unboxing expectation) with the materials icon set (trust).
| Headline | "What Arrives & What It Is Made From" (40 chars) |
|---|---|
| Left half — What's in the box | Spike ball (6.3 cm, soft textured) · Smooth lacrosse ball (6.3 cm, firm) · Black mesh drawstring storage bag · Total pack weight: 140 g · Country of origin: Taiwan |
| Right half — Materials & safety | PAH-free (polycyclic aromatic hydrocarbons not used) · Phthalate-free · No glue used in construction · Single-material build (no internal seams or adhesives to fail) · Wipes clean with damp cloth and mild soap |
| Dimensions | 300 × 300 px each × 2 |
|---|---|
| Format | JPEG, sRGB, ~150 KB each |
| Filenames | aplus-m6-box.jpg · aplus-m6-materials.jpg |
| Background | Off-white #FAF8F5 (consistent with M2) |
| Subject left | Flat-lay top-down; both balls + mesh bag with a small size-reference object (smartphone or AA battery) |
| Subject right | Icon set on white — clean line icons, no bracket overlays, no rosettes |
"Flat-lay of the unboxing on the left and a clean icon strip on the right showing PAH-free, Phthalate-free and no-glue construction."
Cross-sell to the wider ResultSport family — kept to ONE module rather than dominating the A+ stack. Drives LTV without distracting from this product's own sell.
| Headline | "More from ResultSport" (22 chars) |
|---|---|
| Chart — 4 sibling SKUs |
1. Lacrosse Massage Set — twin smooth lacrosse balls for deep tissue 2. Trigger Massager Ball — single firm peanut for spinal alignment 3. Finger & Hand Massager — small-format grip strengthener 4. Stress Gel Hand Ball Set — soft gel pair for hand/forearm fatigue |
| Type | Amazon native A+ Comparison Chart module (Brand) |
|---|---|
| Source images | 300 × 300 px each from existing sibling-SKU detail pages — link each chart row to the sibling ASIN |
| Compliance | Sibling-SKU prices, ratings and "Add to Basket" buttons are rendered by Amazon automatically — do NOT bake these into the source images. |
| Filenames | aplus-m7-lacrosse.jpg · -m7-trigger.jpg · -m7-handfinger.jpg · -m7-stressgel.jpg |
"Four sibling product thumbnails — lacrosse massage set, trigger massager ball, finger and hand massager, and stress gel hand ball set."
aplus-mN-purpose.jpg conventionlisting-rewrite.html verbatim (Rufus retrieval optimisation)